What's your firms marketing startegy in 08'?

In an article in the Philippine Daily Inquirer, titled, "WHATS YOUR FIRMS MARKETING STRATEGY IN 2008?"

Different strategies of marketing are sectioned and discussed in terms of its expected use in 2008. The categories include: Public Relations, Technology Marketing, Traditinal Marketing, Non-Traditional, Green Marketing.

Rommel Juan, owner of Binalot, suspects that PRwill surely be utilized more as people realize the brand value it generates. More brands and companies will look into nontraditional marketing to avoid the noise and clutter of traditional media. Pretty similar to the way they are becoming more creative in finding new market niches so that they can create their own market instead of competing within "saturated markets."

Pinky Yee, Marketing head of Goldilocks, talks about Technology marketing and how it has such an impact in our lives. We all carry devices like cell phones, laptops, iPods etc. This leads marketing professionals to find new options to reach customers. "Traditional media like print, radio and television are unlikely to be replaced, but they will surely be enhanced by new techniques such as mobile marketing, in-game marketing, blogging, podcasting, podspotting and intelligent linking."

Karen V. de Asis, author, of "Color Folders In The Mind: A Branding Story," discusees how Green Marketing, improved from how we think of it now, will make an appearence in 08'. He explains it is not the traditional, conventional message that notes environmentalism but one that is completely based on true green product or service.

According to this article, many marketing forms will explode in 08', however the "savvy marketer" will realize how consumers are breaking up into smaller and smaller communities, becoming less homogeneous, and more niche. This is why the media mix must reflect this. "Concentrating advertising budgets on a single medium will not work in this complex marketplace. So there will be a diverse mix of the traditional (TV, radio, print) and nontraditional (blogging, YouTube, social networking, such as facebook and multiply)."

The media seems hyped about new marketing fads in 2008. Apparently, more than ever, companies and brands have to make sure to stand out of the clutter, pay attention to the effectiveness of their specific marketing mix, and make sure it is reaching their desired, maybe large, preferably fragmented specific audience. With all these predictions, let's wait and see what happens shall we?