Advertising is crucial, nontraditional is too?

An article in "Branding Strategy," titled, "Nontraditional Marketing Approaches that Work," discusses how advertising is an extremely vital part of any brand marketing plan.
However, many companies are finding that unconventional approaches are also effective.
Some companies have turned to unconventional marketing because they are unable to support large, national, expensive advertising campaigns.

There is another side to this though, "some companies are just more innovative than most in developing their marketing repertoires."

The article gives some examples of successful nontraditional campaigns, since not all are as successful as some. These ideas range from Membership organiations, like the Hallmark Keepsake Ornament Collectors Club, special events such as the Saturn Owners Homecoming, museums and factory tours, including World of Coca-Cola Museum in Atlanta and Las Vegas; CNN Factory Tour in Atlanta, Kellogg’s Cereal City USA in Battle Creek, MI.

Sometimes Nontraditional campaigns can work on thier own, other times they are part of a larger campaign, and often they are just the icing on the cake- a little show off, a little embellishment to a more traditional look.

If a company doesn't have an in-house agency, there are multiple agencies specializing in nontraditional advertising such as: Room 116,
Marketing ADventures,
and many others companies that are completely dedicated to the art and profession of nontraditional...who knew it would get this big...interactive is on its way...