New kinds of ads, and of advertising companies are popping up everywhere.
It is now cool to be different.
You'll find them on sidewalks, or napkin dispensers. On the roofs of taxicabs. On fresh fruit. On hotel-room key cards, supermarket floors, even beach sand.
For example, check this ad for Benjamin Moore paint, using the shades of the sky as different blues! 
Companies now more than ever, are seeking to make their messages stand out amidst the traditional marketing clutter, slap commercial pitches on almost anything.
Inc.com, the Daily Resource for Entreprenuers, recently wrote an article about how popular non-traditional advertising has become. http://www.inc.com/magazine/20000301/17271.html
The article discusses the different reasons that are speculated to have tipped this new fad. apparently, more than ever, there is just clutter clutter and more clutter. As well as the idea of advertising something when consumers are physically closer to the point of purchase, at a restaurant, on the street, rather than lets say, at home..
It was also said have initially started up as an inexpensive mode of advertising...that is interesting and effective...sometimes alone, sometimes alongside a calculated marketing campaign. Either way, it gives brands some edge, personality, and differentiates it from competitors.Just a little intro for ya'll
fun examples, updates in the field, and more cominggg sooonnn :)
