So we have all seen ads coming up not only on television and print, but also on napkin dispensers, benches, clothing, cellphones, movies, and basically everywhere else people go, but who woulda thunk that they would be digitalized adverts in BATHROOMS?
According to Innovative Solutions Oceania, Wizmark is "a talking, singing, interactive urinal communicator." Its sensor can detect when a someone approaches the urinal, and will then greet him/her with prerecorded advertising messages and flashing lights. Whoa, that's a bit much just for a minute break at the lou (take a look at the article here).
Is the ad world over stepping its boundaries? Can we have a minute to ourselves here without flashing lights and messages that say GO GET THIS NOW. Is it really that urgent of a message?
Well, luckily there are other cool ways compaies are coming up with ways to advertise. The same article mentions Arcade Marketing Inc. and its new approach with its campaign in San Francisco, for the California Milk Processor Board. A new technology called MagniScent has prepared five area bus stops to be filled with the fragrance of freshly baked chocolate chip cookies. Its only about $30, and the smell lasts for about a week. Not too shabby eh?
Makes you wonder about the many subliminal hidden messages, atop of the more explicit ones we come across everyday.
Wow, that must be like, a lot. I guess noticing the messages won't harm us, but this knowledge should encourage us all to be avid consumers, smart buyers, and critical thinkers.
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