Sorry, says Target, we don't mess with nontraditional

Come on, even us crazy expensive shoppers can admit that Target is sometimes the place to be. They have everything! And even thier ads ain't that bad. Although a chain, they give us a sense of community, family, and accessibility for the average person.

Well, actually, Target doesn't do consumer interaction, or nontraditional advertising for that matter. In an article, "Target Doesn't Engage with Non-Traditional Media," in the Experience Manifesto, it is uncovered that Target is extremely unresponsive to consumers issues and feedback.

When a consumer tries to contact the store to complain about a prouct or ask questions, Target responds with, " Thank you for contacting Target; unfortunately we are unable to respond to your inquiry because Target does not participate with non-traditional media outlets. This practice is in place to allow us to focus on publications that reach our core guest.

Once again thank you for your interest, and have a nice day.”

What is that about? Apparently, they refuse to engage in this sort of new-age, internet, and consumer feedback process. Unfortunately for Target, and other brands alike, we are progressing in the ad marketing world, and if you want to have a positive image, you have to get with the game, and you cannot deny progress.

And if they are already responding, why are the so against maybe a suggestion? a refund? some advice? It begs the question of their importance of consumer satisfaction- or if they just care about making money.

We have moved away from the semi-mundane print and television world- we are advancing to the unique, the capturing, and the consumer-oriented.

Come on Target, we're moving forward.