He is stating the obvious, saying that before nontraditional advertising, one could more so than now, avoid constant adverts. Now, with nontraditional media, ADS ARE EVERYWHERE. You go get coffee, there might be one on the mug, napkin, or even place mat. And it gets annoying.
McFarlane says that, no matter what you feel about "traditional" advertising, be glad it tends to keep its distance. It was, and still is, easy to ignore, flip past, shut out, and turn off.
Now, it is unavoidable, inescapable, and everywhere. This, in contrast to what I'm sure the companies advertising think, is not refreshing, and we are slowly becoming numb and immune to these messages. They just fail to stimulate us at this point.
Yeah, i can think some ad is cool, if its presented in a unique, different way, but that doesn't necessarily mean i want to buy it. actually, it doesn't mean that at all.
TalentZoo.com, is the # 1 site for media and ad professionals. And from McFarlane's view, non traditional advertising gets way too in our face.
No one is saying that it is all bad, but it just needs to maybe "learn the requirements of intimacy," as McFarlane says, and if it wants to get closer to us, it should be aware of the demands of that intimacy.
" Don't shout. Don't act like a jerk. Don't smell so bad."
Check out the rest of this article here
peacekies!
1 comment:
8 points out of 10
the article in the 2nd post is from 2000, not "recently published"
using older articles is ok, especially to give some background, but you still have to have something new - a new blog post, a new news story - as a reason for us to consider the old stuff again
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