NBC rolls out...more media

In a recent article in MediaWeek byJohn Consoli, titled "NBC rolls out Digital Out-of-Home Net," it is announced that "NBC officially rolled out today to more than 200 media agency and advertiser executives its NBC Everywhere network of digital out-of-home platforms in a presentation held in Studio H at its Rockefeller Center headquarters in New York City."

So far, NBC has strategically added platforms to the network and today announced the addition of fitness centers and college campuses to the mix.This bring NBC to a total of nine nontraditional digital platforms that will carry and present NBC content, and are of course available for advertisements.

One of the deals is with IdeaCast, it will be called NBC@The Gym, and with the University network, visitors at 900 fitness centers nationwide which offer IdeaCast will provide digital delivery of content and advertising. They will also get to see programming from MSNBC and CNBC on large screens strategically located within the gyms' cardio areas.

Of course, there is room for advertisers as well as they will be able to run spots within the content or participate in sponsored-vignettes, such as workout tips, which will air during the program breaks (the ads will be sold jointly by IdeaCast and NBC).

The deal with University Network will allow NBC content to be shown on 181 campuses nationwide where University Network has screens set up strategically in high traffic locations. Of course, NBC will create specific content targeting the college demographic and the segments will be hosted by young stars of NBC shows.

Did i forget to mention that Advertisers will be able to buy advertising that appears on a portion of the screen while the content is airing as well?

This is yet another way to get more ads in more places. Don't you guys think for one minute that we have reached some sort of plateau because we have not. More companies are trying harder to reach everyone, and by everyone, i mean everyone they want to reach, anyone that might use the product or service. So here we go...some more ads ...while we work out!

Also, there was another platform discussed at the presentation- FuelCast which is a Network powered by NBC. This special gas pump is connected to a digital screen that is activated only when gas begins to be pumped--Now at 480 gas stations around the country.

Exclusively NBC content begins to show and after every 30 seconds of content, a 15 second ad message is run. The screen obviously shuts down when the gas pumping is finished.
The number of commercial views can be measured and the advertiser pays only for those views- so it is indeed "advertiser friendly."

The FuelCast Network is in Shells, Conoco and Phillips gas stations in Los Angeles, San Diego, San Francisco, Chicago, Washington, D.C. and Miami. And advertisers can buy specific time periods in specific markets for specific products each day.

Now we can't even do something as mundane as pumping gas without ads. How lovely.
And how great for the industry :)