Alternative Media spending going up up up...

In an article featured in the Hollywood Reporter March 25th, 2008, author Gail Schiller wrote "Alternative Media Spending Jumps."

Apparently spending on alternative media rose 22% to $73.4 billion in 2007 and is predicted to grow another 20% to $88.2 billion in 2008 despite a not so booming economy, according to new research released Wednesday by PQ Media.

Alternative media, is said to include "18 digital and nontraditional media segments, accounted for 16% of total advertising and marketing spending in 2007, up from nearly 8% in 2002. "
However, by 2012, it is forecast to represent about 27% of total U.S. advertising and marketing spend (PQ Media).
So not only have i been egging Nontraditional media use on in my specific blog, it is actually stated that by 2012, it is anticipated that one out of every $4 spent on advertising and marketing will be on alternative media, according to PQ Media president and CEO Patrick Quinn.

Recent technological advances have caused outstanding changes in consumer behaviors and media-usage tactics, which have pushed the advertising and marketing systems into a transitional period. Driven by these market forces, facts, and brand competition, brand marketers are constantly seeking new strategies to reach consumers more effectively through captivating methods in specific locations. This fad is fueling the shift of spending dollars to alternative media.

According to the research report, titled "PQ Media Alternative Media Forecast: 2008-2012," alternative media is expected to increase to an annual growth rate of 17% in the 2007-12 period, reaching an outstanding $160.8 billion.

However, there are specific alternative methods that are more popular, more exploited than others. "The largest alternative media segments in 2007 were event sponsorships and marketing, search and lead generation, e-direct marketing, online classifieds and displays, local pay TV and product placement."

Other frequently used segments that are projected to increase in growth i the next five years include "consumer-generated media, mobile advertising, video game advertising, online video advertising, word-of-mouth marketing, advergaming, webisodes, product placement, search and lead generation advertising and digital out-of-home media."

I am almost at then end of a semester of posts about Nontraditional advertising, and in every post i realize the progression, expansion, and growth of this trendy medium. And unlike other supposed "dying" media, Nontraditional/ Alternative i constantly changing, and takes many different unique forms. Nontraditional is not going anywhere.